The ChatterBoxes
D&AD Competition Brief 2022
Creating an OOH campaign demonstrating how giffgaff gives back to the planet and community.
We have refurbished several of Britain’s old phone boxes to become The ChatterBoxes! These new spaces provide a fun and unique way for communities across the country to send video messages to others, all powered by giffgaff. By returning these British icons back to their original purpose, people now have a place to connect, and maintain genuine relationships with loved ones.
The campaign is extended across social media, to start an online conversation and encourage others to get involved. The channels allow people to share photos of themselves outside a ChatterBox when they have discovered one, as they are the perfect ‘Instagrammable’ location.
Development and Storyboarding:
