Falmouth International Sea Shanty Festival 2024

Creating cohesive festival branding, briefed with bringing a fresh and modern twist to this beloved traditional event. The goal was to translate the rich maritime heritage into a contemporary visual language that resonated with long-time attendees and new visitors.

Illustration I Print Design

The core concept centered around playful and vibrant illustrations, drawing inspiration from classic shanty themes and the lively spirit of the festival. By using a bold colour palette, the designs evoke the energy of sea shanties while making it also feel current and engaging.

β€œThe graphics modernised the festival's visual identity while staying true to its maritime roots.”

Development

Delving into extensive research on traditional nautical styles, exploring historical shanty illustrations and maritime symbols associated with life on the sea. It was important to identify the motifs that have long been associated with maritime culture.

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